As Director of Marketing at Sendero, Caitlyn is responsible for overseeing the firm’s marketing activities including integrated marketing and communications strategy design, brand development, client relationship experiences, and team growth and development.
Caitlyn’s expertise in marketing and communications is instrumental in leading all aspects of Sendero’s brand strategy, message development, content, collateral, digital channels, media relations, campaigns, thought leadership, webinars, events, and association/community involvement.
“Be humble and ambitious. They are not mutually exclusive.” – Unknown
Skills & Experience
- BA in Corporate Communications and Public Affairs from Southern Methodist University
- Returned Peace Corps Volunteer, Guyana, South America
- Specialization in marketing strategy, brand development, client relationship experience, and corporate communications
MORE ABOUT CAITLYN
During her free time, you can find her with her husband trying new recipes, listening to live music, hiking or skiing in Colorado, and trying to keep up with their two daughters. An avid reader and Peace Corps volunteer, she loves the outdoors — especially the mountains.
Sendero’s Entreprenurial spirit, combined with its dedication to putting our people first, creates a culture that fosters growth, creativity, and innovative problem-solving. I am inspired by our people’s pursuit to deliver the best results to our clients and our community, and it is a fulfilling challenge to capture our story.Caitlyn Byther